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NGO Connect

Role:

UX Designer

Responsibilities:

  • User Research

  • Wireframing

  • Prototyping

  • Usability Testing

Design Challenge:

Design a user experience for social good.

The problem:

There are a lot of people who are willing to donate for social good, but it’s difficult to find legitimate NGOs with an actual impact.

Project Goal:

Create a platform to connect users with legitimate NGOs and make the donation process easy.

Audience:

This app has been made with people who donate regularly in mind

User Research:

I interviewed friends and family for this project because the goal of the project is to create impact in your locality. I found that most of them donate regularly and the common problem they faced was finding organisations they could trust. They also had other concerns like - having access to the NGO’s past work to maximise their impact, having a way of verifying if the NGO was genuine, etc. Through my research, I concluded that a platform to connect NGOs with potential donors or volunteers would be the best solution.

Google UX Design Certificate - Persona - NGO Connect.jpg

User persona based on data from user research.

Initial Designs:

With the pain points identified and the problem defined, the next step in the process was ideation. I always start the design process with paper wireframes, because they're easy to modify and it helps me get a picture of the layout and elements that will be needed in the design.

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The challenging part was figuring out what information to prioritize on each screen. I made a decision by listing all the possible information that could be included and narrowing it down to the most relevant ones for each screen based on the user's journey.

Wireframe of NGO app. Has 4 main screens for NGO Details, Donation, Volunteers and Confirmation.

Digital wireframes: Menu, Home, NGO Details, Donate, Confirmation and Volunteer

Usability tests:

With the wireframe finalised, I made a digital version and then built a low-fidelity prototype with that. I've received valuable feedback from users during usability testing, so that was the next step.

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These are the insights from the tests:

  • Users want to be able to view their past donations on the app.

  • Users want to be able to enter an amount to be donated.

  • Users want to be reminded of events they signed up for.

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I modified my designs based on these results.

High-fidelity prototypes:
Home.png

Home

NGO Details.png

NGO Details

Search Results.png

Search

The final version of the NGO app was built after several iterations on the original design.

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Users can:

  1. Search for NGOs

  2. Make donations

  3. Sign up to volunteer

  4. Improve their impact by using the "Your stats" section, which is an analysis of their donations.

Things I learned:

I learned that it’s easy to get lost in adding additional features to an app, but it’s important to remain focused on the core issues.

Possible next steps:

  • Leader boards - a ranked list of users based on their donations. This could encourage people to donate more.

  • Spread awareness of the app through social media.

  • Approach NGOs or government organisations for their endorsement.

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